Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Carrickfergus

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Carrickfergus, chennai and europe countries. You can find many jobs for freshers related to the job positions in Carrickfergus.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Carrickfergus
Search Engine Marketing (SEM) Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. . Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Tejashree

Mobile: +91 8301010866
Location: Karnataka, Online (Carrickfergus)
Qualification: BE in COMPUTER SCIENCE

Experience: manual testing automation testing SDLC and STLC knowledge on testing tool reporting bugs writing test cases  more..

Sukanya

Mobile: +91 89210 61945
Location: Kollam , Online (Carrickfergus)
Qualification: Msc CS

Experience: C c++ php HTML MySQLApplication for Software Testing  more..

Mufaddal

Mobile: +91 8301010866
Location: Rajasthan, Online (Carrickfergus)
Qualification: Bachelor of Computer Applications

Experience: I am a Graphic Designer who was born and raised in the City of Lakes - Udaipur in Northern India  more..

N

Mobile: +91 89210 61945
Location: Andhra Pradesh, Online (Carrickfergus)
Qualification: B.E

Experience: I am a fast learner and have good Problem Solving and analytical skills I have some experience with Java and  more..

Sangamithra

Mobile: +91 91884 77559
Location: Coimbatore, Online (Carrickfergus)
Qualification: MCA

Experience: Html Java php cake php asp net c# three tier web applications Java script CSS ajax Oracle Ms SQL postgres  more..

Sunanda

Mobile: +91 91884 77559
Location: Kerala, Online (Carrickfergus)
Qualification: MCA

Experience: Python JavaScript(Front-end development) HTML5 CSS3 Bootstrap jQuery Django Flask Network programming Restfull API OpenCV Pandas Numpy Data analysis using python  more..

Amol

Mobile: +91 9446600368
Location: Maharashtra, Online (Carrickfergus)
Qualification: B. Tech

Experience: With 2 years of experience in manual testing I have developed a strong foundation in testing methodologies test case creation  more..

Hardik

Mobile: +91 89210 61945
Location: Visnagar , Online (Carrickfergus)
Qualification: B.com

Experience: Graphic design   more..

Saiprasad

Mobile: +91 91884 77559
Location: Goa, Online (Carrickfergus)
Qualification: Masters Of computer Applications

Experience: Manual Testing Automation Testing selenium with python |   more..

Harshini

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Carrickfergus)
Qualification: M.Sc Information Technology

Experience: I'm a fresher but a quick learner I have completed my projects using php sql languages I know some more  more..

Shipi

Mobile: +91 9446600368
Location: Coimbatore, Online (Carrickfergus)
Qualification: B. E

Experience: Skilled Professional over 2 + years of experience as Python django developer and Rest framework Attain complete knowledge of business  more..

Therus

Mobile: +91 98474 90866
Location: Kalady, Online (Carrickfergus)
Qualification: Btech

Experience: 6 month experience in software testing Application for Software Testing  more..

Om

Mobile: +91 9895490866
Location: Bihar, Online (Carrickfergus)
Qualification: Bca

Experience: I know about python html css javascript  more..

Shawn

Mobile: +91 8301010866
Location: Karnataka, Online (Carrickfergus)
Qualification: B.E

Experience: Manual testing Automation Testing Api testing Database testing Mobile testing Web app testing  more..

Nisha

Mobile: +91 98474 90866
Location: Chennai, Online (Carrickfergus)
Qualification: B.Tech IT

Experience: I have 2 years of experience in manual testing regression testing functional testing mobile testing web testing experience in jira  more..

Isha

Mobile: +91 89210 61945
Location: Maharashtra, Online (Carrickfergus)
Qualification: Master's in Biotechnology. Pursuing B.Ed

Experience: With five years of experience in teaching and administrative work I bring expertise in instructing science and biology to students  more..

ANITHA

Mobile: +91 91884 77559
Location: Aluva, Online (Carrickfergus)
Qualification: MSc physics

Experience: Digital marketing and seo training from Rogersoft technologies pvt ltd   more..

AMALDEV

Mobile: +91 91884 77559
Location: calicut, Online (Carrickfergus)
Qualification: graduation

Experience: digital marketing smm seo video editing graphic designing  more..

Sumit

Mobile: +91 98474 90866
Location: Punjab , Online (Carrickfergus)
Qualification: Btech/ece

Experience: Canva visual design  more..

Hima

Mobile: +91 91884 77559
Location: Trivandrum, Online (Carrickfergus)
Qualification: Mca

Experience: Software testing Manual testing Automation testing Selenium java Restassured java Testng Git Robot framework Jmeter   more..

Rohit

Mobile: +91 8301010866
Location: Uttar Pradesh, Online (Carrickfergus)
Qualification: mca

Experience: I am writing to express my interest in the Python Developer position advertised by your esteemed company With a comprehensive  more..

Chahat

Mobile: +91 89210 61945
Location: Delhi, Online (Carrickfergus)
Qualification: Bachelor's in Economics

Experience: Chahat Chawla New Delhi Email: chahatchawla07@gmail com Phone: +91 97188 95006 24-08-2024 Dear Sir Ma'am I am writing to express  more..

Vibinston

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Carrickfergus)
Qualification: BE

Experience: I'm looking for a WordPress web developer role I have 3 years of experience as a WordPress web developer   more..

Sarah

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Carrickfergus)
Qualification: B.V.A Visual Arts

Experience: I am an professional graphic designer with 4 years experience in graphic design field Looking for a challenging position in  more..

Anishkumar

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Carrickfergus)
Qualification: B.E. Mechanical engineeer

Experience: Responsible for planning designing and implementing test manual for customized software products Generated manual test scripts using selenium web driver  more..

subhash

Mobile: +91 91884 77559
Location: Chhattisgarh, Online (Carrickfergus)
Qualification: MCA

Experience: Non voice technical support executive (chat support mail handling - 1 year experience Front end developer (Html CSS) - Fresher  more..

Mohit

Mobile: +91 98474 90866
Location: Madhya Pradesh, Online (Carrickfergus)
Qualification: B Tech

Experience: Programming Languages: Proficient in Python Java SQL PL SQL HTML5 CSS3 and JavaScript Frameworks & Libraries: Experienced in Django Flask  more..

Sri

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Carrickfergus)
Qualification: MCA

Experience: Qa manual testing data entry Fresher unemployee looking for job to start the career  more..

Satish

Mobile: +91 8301010866
Location: Maharashtra, Online (Carrickfergus)
Qualification: Graduate

Experience: Have a year an experience of web developer at sahasrara metatech pvt ltd and about my skills python django SQL  more..

Sandra

Mobile: +91 91884 77559
Location: Kerala, Online (Carrickfergus)
Qualification: Diploma in electronics engineering

Experience: Flutter dart compeleted on the job training on flutter for 3months  more..

Shagun

Mobile: +91 9446600368
Location: Mohali, Online (Carrickfergus)
Qualification: MCA

Experience: Skills: Java Selenium TestNG cucumber API testing SQL injection Manual Testing Experience: 1 5 years as a automation tester Currently  more..

Tanvi

Mobile: +91 89210 61945
Location: Maharashtra, Online (Carrickfergus)
Qualification: Bachelor’s in b.com ( accounting and finance)

Experience: Experience of 4 months in tutoring 11th and 12th std commerce students Led and contributed to market and business development  more..

Poornima

Mobile: +91 91884 77559
Location: Tamilnadu, Online (Carrickfergus)
Qualification: BE ECE

Experience: Software development and data filling  more..

Manisha

Mobile: +91 9895490866
Location: Uttar Pradesh, Online (Carrickfergus)
Qualification: Post graduate

Experience: Dear Hiring team I am writing to express my strong interest in this position at as advertised With my extensive  more..

Prapti

Mobile: +91 91884 77559
Location: Maharashtra, Online (Carrickfergus)
Qualification: BCA

Experience: Manual testing functional testing  more..

DIVYA

Mobile: +91 89210 61945
Location: Andhra Pradesh, Online (Carrickfergus)
Qualification: Mechanical Engineering

Experience: 1 Proficient in AutoCAD for 2D and 3D modeling drafting and design 2• Anysis 3 QGIS  more..

Rohit

Mobile: +91 8301010866
Location: Maharashtra, Online (Carrickfergus)
Qualification: Btech

Experience: Manual testing Automation Testing Sql Html Css |   more..

Venkata

Mobile: +91 9895490866
Location: Andhra Pradesh, Online (Carrickfergus)
Qualification: B.Tech

Experience: I am trained as software tester in Naresh I Technology I have good knowledge on Manual testing concepts i e  more..

Manish

Mobile: +91 98474 90866
Location: Haryana , Online (Carrickfergus)
Qualification: MCA

Experience: A dedicated python developer with one year of industrial experience in Tensorflow artificial intelligence pandas django rest framework and web  more..

Saranya

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Carrickfergus)
Qualification: MBA (HR and Finance)

Experience: Well play my role Always perform to company development  more..

Swati

Mobile: +91 8301010866
Location: Madhya Pradesh, Online (Carrickfergus)
Qualification: B.Tech(Electronics and Communication)

Experience: Hello my name is Swati Bisen and I am an Embedded Engineer with a specialization in CAN and UDS Protocols  more..

Ritesh

Mobile: +91 98474 90866
Location: Delhi, Online (Carrickfergus)
Qualification: BCA

Experience: Hardware Software and networking engineer  more..

Ajay

Mobile: +91 8301010866
Location: Hyderabad, Online (Carrickfergus)
Qualification: BCA

Experience: I have good knowledge in python django stacks and I have completed more than 4+ projects in the python django  more..

Sandeep

Mobile: +91 91884 77559
Location: Prayagraj, Online (Carrickfergus)
Qualification: Bachelor of technology

Experience: I have 9 months of experience in Automation testing I work in bristlecone as a Associate specialist and my skills  more..

Prajal

Mobile: +91 9446600368
Location: Maharashtra, Online (Carrickfergus)
Qualification: MCS, NET, SET

Experience: Dot Net C# C++ Java Android programming languages 3 years Teaching  more..

Lakshmi

Mobile: +91 9895490866
Location: Ernakulam, Online (Carrickfergus)
Qualification: Btech

Experience: Manual testing selenium automation testing  more..

Atul

Mobile: +91 98474 90866
Location: Maharashtra, Online (Carrickfergus)
Qualification: B.E

Experience: ● Having 3+ years of experience in Software Manual Testing API and Basic Knowledge of Automation testing using Selenium with  more..

Himanshu

Mobile: +91 91884 77559
Location: Noida, Online (Carrickfergus)
Qualification: Bachelor in design

Experience: Have worked on different freelancing projects on canva amd many other graphic design software providing below link for my online  more..

karan

Mobile: +91 89210 61945
Location: Himachal Pradesh, Online (Carrickfergus)
Qualification: Bachelor

Experience: Web application Testing Collaborated with cross-functional teams to ensure effective communication and timely delivery of projects expertise in testing web  more..

Unta.Mahesh

Mobile: +91 91884 77559
Location: Hyderabad, Online (Carrickfergus)
Qualification: B.com

Experience: Oops MVC c# asp net ado net sql Fresher | Resume for   more..

Shobhit

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Carrickfergus)
Qualification: B.Tech

Experience: I have technical skills in programming languages like Html Css JavaScript C# C++ C Python Java React Node Js Angular  more..

Atit

Mobile: +91 8301010866
Location: Delhi, Online (Carrickfergus)
Qualification: Btech in computer science and engineering

Experience: I had 2 years of experience as a Sr SLQA associative in Retechlab pvt limited where I worked on several  more..

Sirisha

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Carrickfergus)
Qualification: B.Tech

Experience: My skills are Ms office MS Excel C C++ python java   more..

Mohamad

Mobile: +91 91884 77559
Location: Kottayam Kerala, Online (Carrickfergus)
Qualification: Btech

Experience: 2 year experienced in design feild in kottayam  more..

Aaisha

Mobile: +91 91884 77559
Location: Jharkhand, Online (Carrickfergus)
Qualification: BCA

Experience: I have qualities to mange work with patience and problems solving Good command over excel ms word and other programming  more..

hanumantharao

Mobile: +91 98474 90866
Location: Andhra Pradesh, Online (Carrickfergus)
Qualification: MCA

Experience: I am a fresher I Good in python flask framework AWS I want to get a opportunity to prove my  more..

Hairunisa

Mobile: +91 91884 77559
Location: Kalamassery, Online (Carrickfergus)
Qualification: MCA

Experience: Certified in Front end development certified in web development have knowledge in react js java python html css and javascript  more..

Supriya

Mobile: +91 9895490866
Location: Pandua, Hooghly, Online (Carrickfergus)
Qualification: Batchelor

Experience: Graphic Design Specialist with 5+ years of experience in creating web templates logos brochures business cards Website design with HTML  more..

Deepu

Mobile: +91 98474 90866
Location: Thiruvananthapuram, Online (Carrickfergus)
Qualification: BTech

Experience: Dear Hiring Manager I am submitting my resume for the position of QA Tester As certified six months internship trained  more..

ASHMINA

Mobile: +91 89210 61945
Location: Kerala, Online (Carrickfergus)
Qualification: MCA

Experience: Iam worked as an software testing intern at luminar technolab kochi |   more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in carrickfergus
Internship/projects in carrickfergus
Internship/projects in carrickfergus
Internship/projects in carrickfergus
Internship/projects in carrickfergus
Internship/projects in carrickfergus
Internship/projects in carrickfergus
Internship/projects in carrickfergus
Internship/projects in carrickfergus
Internship/projects in carrickfergus
Internship/projects in carrickfergus
Internship/projects in carrickfergus

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer