Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Kilkenny

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Kilkenny, chennai and europe countries. You can find many jobs for freshers related to the job positions in Kilkenny.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Kilkenny
Search Engine Marketing (SEM) Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. . Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Sowjanya

Mobile: +91 89210 61945
Location: Karnataka, Online (Kilkenny)
Qualification: B E in Civil Engineering

Experience: Manual Testing Regression Testing Performance Testing Defect Life Cycle Automation testing SQL API testing Core java  more..

Sireesha

Mobile: +91 8301010866
Location: Telangana, Online (Kilkenny)
Qualification: BTech CSE

Experience: I am having good knowledge on python and Zero experience   more..

Mohd

Mobile: +91 91884 77559
Location: Madhya Pradesh, Online (Kilkenny)
Qualification: BE INFORMATION TECHNOLOGY

Experience: Operating Systems: Linux (RHEL Ubuntu CentOS) DOS Windows Server Server Administration: Active Directory DNS DHCP Group Policy Virtualization: VMware Hyper-V  more..

kavita

Mobile: +91 89210 61945
Location: nagloi , Online (Kilkenny)
Qualification: post graduation

Experience: seo on page off page basic knowledge smo basic knowledge fb Instragram teligram Twitter basic knowledge ms Excel basic   more..

Shahabas

Mobile: +91 91884 77559
Location: Thrissur, Online (Kilkenny)
Qualification: Diploma in computer science

Experience: 1 year experience in Python django developer HTML css bootstrap MySQL javascript jQueryApplication for Python Django  more..

Keerthana

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Kilkenny)
Qualification: BE ECE

Experience: AWS cloud computing Basic SQL Basic python  more..

Lalita

Mobile: +91 9895490866
Location: Maharashtra, Online (Kilkenny)
Qualification: MSc computer

Experience: Manual testing API testing SDLC STLC Automation testing along with the Selenium with Java |   more..

Jefin

Mobile: +91 98474 90866
Location: Kerala, Online (Kilkenny)
Qualification: B tech

Experience: I am Jefin Jojo an engineering graduate eager to transition my career to web development Through self-learning I have acquired  more..

Tarannum

Mobile: +91 98474 90866
Location: Punjab, Online (Kilkenny)
Qualification: Bachelors in Fine arts (spl. Applied arts)

Experience: With a passion for visual design I am excited about the opportunity to contribute my creativity to the innovative projects  more..

Vishal

Mobile: +91 9446600368
Location: Bihar, Online (Kilkenny)
Qualification: B.Tech(CSE)

Experience: I have done training in the field of DevOps from several platforms like Coding Spoon trainwithshubham udemy and many more  more..

Srijita

Mobile: +91 91884 77559
Location: West Bengal, Online (Kilkenny)
Qualification: PGDM in journalism and mass communication

Experience: Web Content Writing Landing page writing Blog post writing Resume writing Usage of Surfer seo tool Canva  more..

Karan

Mobile: +91 9895490866
Location: Uttar Pradesh, Online (Kilkenny)
Qualification: B.Tech

Experience: Ability to work with DevOps best practices including improved scalability performance and reliability Configure automated builds and continuous software integration  more..

Renuka

Mobile: +91 98474 90866
Location: Telangana, Online (Kilkenny)
Qualification: B.tech

Experience: Software testing manual testing Functional Testing System testing regression testing retesting smoke testing sanity testing |   more..

Siddhant

Mobile: +91 98474 90866
Location: Ghaziabad, Online (Kilkenny)
Qualification: B.Tech

Experience: Experience of more than 2 years in SQL PYTHON DATA ANALYSIS DATA MINING TEXT ANALYTICS MACHINE LEARNING MODELS AND ALGORITHMS  more..

Akhileswar

Mobile: +91 9895490866
Location: Hyderabad, Online (Kilkenny)
Qualification: MSc

Experience: I have 1 year of manual testing experience as well as abilities in Defect Tracking Test Case Design and Execution  more..

Akshay

Mobile: +91 9446600368
Location: Maharashtra, Online (Kilkenny)
Qualification: BCA

Experience: Working with html CSS javascript angular bootstrap jequry typescript figma   more..

Divyang

Mobile: +91 91884 77559
Location: Gujarat, Online (Kilkenny)
Qualification: BE computer

Experience: flutter flutter-flow API integration third party API integration firebase supabase push notification sqflite database payment gateway integration  more..

Jhansi

Mobile: +91 9895490866
Location: Andhra Pradesh, Online (Kilkenny)
Qualification: B. Tech

Experience: Basically I am a fresher I have good knowledge about web technologies like html css JavaScript angular bootstrap I want  more..

Dinta

Mobile: +91 9446600368
Location: Gujarat, Online (Kilkenny)
Qualification: Bachelor

Experience: I have knowledge about this all course: Comtia A+ (hardware) CCNA (networking) MCSE ( windows server administrator) Red Hat (Linux)  more..

Fenilsonani

Mobile: +91 89210 61945
Location: surat, Online (Kilkenny)
Qualification: Bca

Experience: Logo design Photoshop Illustrator XD Figma   more..

Roshal

Mobile: +91 91884 77559
Location: Kerala, Online (Kilkenny)
Qualification: BCA

Experience: STED council certificate in Full stack Java development Executive Trainee - ERAM TECHNOLOGIES  more..

Mohamed

Mobile: +91 9446600368
Location: Chandigragh, Online (Kilkenny)
Qualification: Btech

Experience: Nodejs expressjs reactjs material ui boostrap php html css sql mongodb   more..

Revathikaliyappan

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Kilkenny)
Qualification: BCA

Experience: Html css js wordpress |   more..

Shrilekha

Mobile: +91 8301010866
Location: Madhya Pradesh, Online (Kilkenny)
Qualification: Mtech

Experience: 2 years experience in manual testing and automation testing |   more..

Dhruv

Mobile: +91 91884 77559
Location: Delhi, Online (Kilkenny)
Qualification: BCA

Experience: Html css js mern stack developer internet linux python  more..

MAYUR

Mobile: +91 89210 61945
Location: Karnataka, Online (Kilkenny)
Qualification: 2 PUC

Experience: I am a Graphic designer and a LOGO DESIGNER who design accordingly to the people to be attracted to that  more..

Hemant

Mobile: +91 91884 77559
Location: Bihar, Online (Kilkenny)
Qualification: MCA

Experience: HTML CSS javascript python MySQL data structures  more..

Nurul

Mobile: +91 98474 90866
Location: Kota, Online (Kilkenny)
Qualification: Persuing Btech in computer science from IIIT KOTA

Experience: Reactjs bootstrap c++ python nodejs mongodb Sql  more..

Mohammed

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Kilkenny)
Qualification: MBA

Experience: Computer knowledge Problem solving Team Management Risk management Decision making Time Management Risk Assessment business development Business Growth Analysis Work  more..

Mridula

Mobile: +91 91884 77559
Location: Kerala, Online (Kilkenny)
Qualification: Diploma

Experience: Python Django Html Css Javascript Sql Git Rest Api i am a python django intern at luminar technolab where i  more..

KSHERASAGAR

Mobile: +91 91884 77559
Location: Telangana, Online (Kilkenny)
Qualification: b tech 3rd year

Experience: iam harshitha ksherasagar and i am pursuing btech in CMR college of engineering and technology i am very interested in  more..

Joycy

Mobile: +91 91884 77559
Location: Maharashtra, Online (Kilkenny)
Qualification: Bachelor of Arts in English and History and D.Ed

Experience: Dear Sir Madam I am excited to apply for a teaching position at your esteemed School In this regard please  more..

CA

Mobile: +91 91884 77559
Location: Madhya Pradesh, Online (Kilkenny)
Qualification: Chartered accountant

Experience: Experience till the level of audit of financial experience 3 years of client handling and working experience in tax audit  more..

Akshay

Mobile: +91 91884 77559
Location: Maharashtra, Online (Kilkenny)
Qualification: Diploma

Experience: Civil all design details drawing SketchUp  more..

Prerana

Mobile: +91 8301010866
Location: West Bengal, Online (Kilkenny)
Qualification: B.sc in Multimedia Animation and Graphics Design

Experience: With two years of experience I have gained expertise in Social media creative and Advertisment design Others then that I  more..

Prathamesh

Mobile: +91 98474 90866
Location: Dahisar Mumbai, Online (Kilkenny)
Qualification: 12 + IT Computer engineering Diploma

Experience: I have experience in python developing app software | Resume for   more..

S

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Kilkenny)
Qualification: Currently 3rd year student degree of BE CSE

Experience: I Know python(advanced) django (medium) front end web developer (advanced) python using data science (basic)   more..

Bhavdeep

Mobile: +91 91884 77559
Location: Vadodara -gujarat, Online (Kilkenny)
Qualification: BACHELOR OF COMPUTER APPLICATIONS

Experience: Java Flutter Dart Android Studio Javascript Git Api Integration Graphic design Frontend Development   more..

VANDANA

Mobile: +91 9895490866
Location: Thrissur, Online (Kilkenny)
Qualification: BTech

Experience: Python django SQL react Currently working python full stack developer internApplication for Python Django  more..

Manisha

Mobile: +91 89210 61945
Location: Maharashtra, Online (Kilkenny)
Qualification: Bsc in computer

Experience: Salesforce QA dashboard manual testing system testing retesting and regression testing |   more..

LAKSHMIPRIYA

Mobile: +91 9895490866
Location: Ernakulam, Online (Kilkenny)
Qualification: B.sc forensic science, Ethical hacking

Experience: penetration testing scripting OWASP top 10 social engineering Ethical hacking facultyApplication for Ethical Hacking  more..

Viswanath

Mobile: +91 91884 77559
Location: Andhra Pradesh , Online (Kilkenny)
Qualification: B-Tech

Experience: Manual testing and Automation (Selenium with Java)  more..

Hemant

Mobile: +91 91884 77559
Location: Maharashtra, Online (Kilkenny)
Qualification: B.A. & VFX Diploma

Experience: With over 7+ years of expertise as a Graphic Designer I am thrilled about joining your esteemed team My experience  more..

Gohil

Mobile: +91 91884 77559
Location: Gujarat, Online (Kilkenny)
Qualification: Bachelor’s of Engineering(Computer Engineering)

Experience: Python programming Django framework Salesforce CRM Leadsquared CRM Team player Problem solving I have experience of 6 months in Junior  more..

Adithya

Mobile: +91 91884 77559
Location: Telangana, Online (Kilkenny)
Qualification: BTech

Experience: I have done 3 months internship in salesforce company as a developer virtual i am proficient in few programming languages  more..

Arsalan

Mobile: +91 91884 77559
Location: Maharashtra, Online (Kilkenny)
Qualification: Bachelor of computer science

Experience: As a full-stack developer at Umbrella Intelligence I design and develop responsive web solutions that meet the needs of various  more..

Aditya

Mobile: +91 91884 77559
Location: Maharashtra, Online (Kilkenny)
Qualification: MCA

Experience: Manual testing and automation testing Good Knowledge of STLC and Bug life cycle |   more..

Deena

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Kilkenny)
Qualification: B.TECH Information Technology

Experience: A Salesforce developer with entry-level experience specializing in Apex and Application Programming Interface (API) programming Adept at developing customer relationship  more..

Terence

Mobile: +91 9895490866
Location: Kerala, Online (Kilkenny)
Qualification: BFA

Experience: having 20 years of experience in design With more than two decades of experience working with industry leaders in the  more..

puja

Mobile: +91 9895490866
Location: West Bengal, Online (Kilkenny)
Qualification: Bsc in Graphic Designer and Multimedia

Experience: I am a seasoned graphic designer with a profound commitment to visual storytelling and aesthetic excellence I have done my  more..

Anitha

Mobile: +91 9895490866
Location: Hyderabad, Online (Kilkenny)
Qualification:

Experience: 2 years of experience in Software Testing Manually test case creation API testing with Postman Issue management with Rally Database  more..

Chandni

Mobile: +91 8301010866
Location: Maharashtra, Online (Kilkenny)
Qualification: MCA

Experience: Dedicated and skilled DevOps Engineer with extensive experience in cloud deployment using AWS and GCP infrastructure automation with Terraform and  more..

Ajay

Mobile: +91 9895490866
Location: Uttarakhand, Online (Kilkenny)
Qualification: bachelore

Experience: Myself Ajay Bisht aspiring graphic designer I would introduce myself as creative responsible and attentive graphic designer As a graduate  more..

Aditya

Mobile: +91 91884 77559
Location: Banglore, Online (Kilkenny)
Qualification: B.Sc

Experience: I have 2 years experience in python and django as a backend developer My skills python django Postgresql heroku DRF  more..

Mounika

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Kilkenny)
Qualification: B TECH

Experience: c java python web application development  more..

Ankita

Mobile: +91 98474 90866
Location: Durgapur, Online (Kilkenny)
Qualification: B. Tech

Experience: Java SQL python machine learning Application for Content Writer  more..

Anju

Mobile: +91 91884 77559
Location: Kerala, Online (Kilkenny)
Qualification: Btech in ECE

Experience: Manual testing Selenium Java api sql |   more..

Parag

Mobile: +91 9895490866
Location: Maharashtra, Online (Kilkenny)
Qualification: B.Tech

Experience: I am in cyber security field since 2019 and have received many Hall of fame by Govt of India as  more..

purva

Mobile: +91 8301010866
Location: Rajasthan, Online (Kilkenny)
Qualification: BSC mathematics computer science

Experience: I'm a graphic artist who creates concept design character design illustration digital art backgrounds and user interface I really love  more..

Nivedita

Mobile: +91 9895490866
Location: Karnataka, Online (Kilkenny)
Qualification: BE

Experience: Manual testing automation testing and core java basic concepts  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in kilkenny
Internship/projects in kilkenny
Internship/projects in kilkenny
Internship/projects in kilkenny
Internship/projects in kilkenny
Internship/projects in kilkenny
Internship/projects in kilkenny
Internship/projects in kilkenny
Internship/projects in kilkenny
Internship/projects in kilkenny
Internship/projects in kilkenny
Internship/projects in kilkenny

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer