Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Galway

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Galway, chennai and europe countries. You can find many jobs for freshers related to the job positions in Galway.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Galway
Search Engine Marketing (SEM) Explore advanced concepts like remarketing, geo-targeting, and campaign automation. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. . Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

subhashini

Mobile: +91 9446600368
Location: coimbatore, Online (Galway)
Qualification: Bachelor's degree

Experience: Proven graphic designing experience Familiarity with design software and technologies (such as InDesign Illustrator Photoshop Bridge Acrobat Excel Powerpoint) Excellent  more..

Natasha

Mobile: +91 89210 61945
Location: Delhi, Online (Galway)
Qualification: b.tech

Experience: python Manual Testing JIRA Tool Selenium Python Agile ChatGPT Testcase Active Listerning Adaptability Communication  more..

k

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Galway)
Qualification: B.Tech

Experience: Senior Analyst and UI Tester specializing in comprehensive data analysis strategic planning and meticulous user interface testing Proficient in deriving  more..

KAMALESH

Mobile: +91 8301010866
Location: Coimbatore , Online (Galway)
Qualification: BE computer science and engineering

Experience: Software testing selenium Automation Manual testing   more..

Pratiksha

Mobile: +91 89210 61945
Location: Karnataka, Online (Galway)
Qualification: BE

Experience: Manual Testing of web applications using JIRA tool Selenium Automation Testing API Manual testing using Postman tool and Insomnia API  more..

Roshani

Mobile: +91 91884 77559
Location: Jharkhand, Online (Galway)
Qualification: B.E

Experience: Kotlin android GitHub coroutine jetpack compose compose test rule  more..

Arvind

Mobile: +91 98474 90866
Location: Maharashtra, Online (Galway)
Qualification: Bachelor of Engineering

Experience: Machine learning c HTML5 CSS3 Javascript python artificial intelligence embedded c vlsi IOT  more..

Niken

Mobile: +91 98474 90866
Location: Gujarat, Online (Galway)
Qualification: B tech

Experience: UI UX design ( FIGMA HTML5 CSS SCC) Net full stack   more..

Narinder

Mobile: +91 98474 90866
Location: Punjab, Online (Galway)
Qualification: B.Ed., MBA

Experience: Skills: Teaching and Instruction: Lesson Planning and Classroom Management: I have experience designing and implementing lesson plans that cater to  more..

Azad

Mobile: +91 89210 61945
Location: Maharashtra, Online (Galway)
Qualification: B.E. in Artificial Intelligence and Data Science

Experience: As a CEH-certified professional ranked in the top 5% on TryHackMe I have hands-on experience in conducting web application penetration  more..

sarvesh

Mobile: +91 9446600368
Location: Delhi, Online (Galway)
Qualification: digital marketing certificate

Experience: performance marketing digital marketing seo social media marketing influencer marketing strategy manage  more..

Saurabh

Mobile: +91 91884 77559
Location: Sangli, Online (Galway)
Qualification: B. Tech

Experience: Java SQL manual testing automation testing API testing HTML&CSS | Resume for   more..

ATUL

Mobile: +91 9446600368
Location: Pune, Online (Galway)
Qualification: B.E Graduate

Experience: Manual testing automation testingApplication for Software Testing  more..

Rushikesh

Mobile: +91 98474 90866
Location: Maharashtra, Online (Galway)
Qualification: Bsc

Experience: Work on testing reporting and facilitating the resolution of bugs Functional and Non Functional Testing Sanity Testing Regression Testing Retesting  more..

Vibisha

Mobile: +91 8301010866
Location: Kerala, Online (Galway)
Qualification: Degree

Experience: Myself vibisha lam a graphic designer Iam from kerala kochi I worked as a junior graphic designer Iam handling Adobe  more..

Shubham

Mobile: +91 9895490866
Location: Madhya Pradesh, Online (Galway)
Qualification: BE

Experience: Java python net AWS |   more..

Abhishek

Mobile: +91 9446600368
Location: Haryana, Online (Galway)
Qualification: bca

Experience: flutter dart data structure mysql c++ javascript java python sql  more..

Tharanadh

Mobile: +91 9895490866
Location: Kerala, Online (Galway)
Qualification: Graduate in Btech - electronics and communication

Experience: Networking skills ( CCNA and AWS) Basic knowledge in python c++ PSpice stimulation Arduino programming  more..

Shubham

Mobile: +91 9895490866
Location: Madhya Pradesh, Online (Galway)
Qualification: M.Tech

Experience: As per the skills I have basic knowledge of programming language MS Excel and operating on computer As per my  more..

sangeetha

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Galway)
Qualification: B.E CSE

Experience: sql java html selenium agile process manual testing  more..

Swetha

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Galway)
Qualification: BE Computer science

Experience: Iam already worked in excelacom technology located in Chennai been 1 yr iwn I the role of testing and worked  more..

Sourodip

Mobile: +91 98474 90866
Location: West Bengal, Online (Galway)
Qualification: Btech

Experience: First of all thank you for giving me this wonderful opportunity to introduce myself I am Sourodip Nath from West  more..

Deepu

Mobile: +91 8301010866
Location: Kerala, Online (Galway)
Qualification: Degree

Experience: As a proficient user of Adobe Creative Suite I excel in leveraging Photoshop and Illustrator to craft captivating visuals Additionally  more..

Majida

Mobile: +91 91884 77559
Location: Kerala, Online (Galway)
Qualification: Msc. Computer science

Experience: Manual and automation testing Sql basics Java basics Junit testNg maven POM |   more..

chethanabai

Mobile: +91 91884 77559
Location: Karnataka, Online (Galway)
Qualification: B E

Experience: Manual testing mysql basic of java and python |   more..

Snehal

Mobile: +91 91884 77559
Location: Maharashtra, Online (Galway)
Qualification: B.E IT

Experience: Manual testing Regression testing Retesting Functional testing Smoke testing Sanity testing JIRA  more..

Dheeraj

Mobile: +91 9446600368
Location: Bhopal Madhya Pradesh , Online (Galway)
Qualification: Btech

Experience: I have 2 years experience in web developer my skills are html css javascript bootstrap Adobe   more..

Yogesh

Mobile: +91 89210 61945
Location: Gwalior, Online (Galway)
Qualification: B.tech

Experience: Dear Hiring Manager I am writing to express my interest in the Engineer position at your company I have been  more..

Tulika

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Galway)
Qualification: Post graduate

Experience: I can give my best and design good social media post I have experience in graphic design 1 yr and  more..

Nusrin

Mobile: +91 98474 90866
Location: Malappuram , Online (Galway)
Qualification: Btech

Experience: Email Marketing Social media marketing Social media optimisation Seo WordPress Graphic design (Canva)  more..

Chetana

Mobile: +91 89210 61945
Location: Maharashtra, Online (Galway)
Qualification: BE (electronics)

Experience: I have a good knowledge of frontend technologies like HTML5 CSS3 JAVASCRIPT BOOTSTRAP PHOTOSHOP wordpress and javascript libraries like react  more..

Stephy

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Galway)
Qualification: B.E

Experience: I have experience in product management for e- commerce company i have knowledge in testing catalog management  more..

Vishal

Mobile: +91 8301010866
Location: Maharashtra, Online (Galway)
Qualification: B.E in Electronics Engineering

Experience: Regression testing sanity testing manual testing test case execution functional testing smoke testing  more..

Adwaitha

Mobile: +91 8301010866
Location: Kerala, Online (Galway)
Qualification: Btech in electronics and communication

Experience: Speaking skills like hindi English Malayalam tamil languages also have strong background skills in software testing specialist  more..

Vinay

Mobile: +91 89210 61945
Location: B, Online (Galway)
Qualification: Bangalore

Experience: Python developer | Resume for   more..

Dheeraj

Mobile: +91 91884 77559
Location: Bihar, Online (Galway)
Qualification: B-Tech

Experience: Dynamic software professional with 2 8 years of experience in Android application development specializing in design development deployment and support  more..

Urmila

Mobile: +91 91884 77559
Location: Maharashtra, Online (Galway)
Qualification: Software tester

Experience: Manual testing automation testing selenium webdrive API testing |   more..

Evelin

Mobile: +91 9895490866
Location: Kerala, Online (Galway)
Qualification: MA English/TESOL/OET Teacher training

Experience: As an experienced OET trainer I bring a comprehensive set of skills to the table My expertise lies in navigating  more..

karan

Mobile: +91 9895490866
Location: Delhi, Online (Galway)
Qualification: Btech

Experience: Reactjs nodejs angular mongodb html css javascript typescriptApplication for Meanstack Developer Mean Stack  more..

Akhil

Mobile: +91 91884 77559
Location: Kerala Kottayam, Online (Galway)
Qualification: BCA

Experience: Software testing and total of there year experience  more..

Salman

Mobile: +91 91884 77559
Location: Maharashtra, Online (Galway)
Qualification: Bachelor of Commerce

Experience: I have a strong foundation in Information Security with hands-on experience gained through my diploma and internship at MrWebSecure My  more..

mohitkumar

Mobile: +91 8301010866
Location: vyara, Online (Galway)
Qualification: bca final year

Experience: java php and html5 css  more..

Chandrasekar

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Galway)
Qualification: BE Mechanical

Experience: I am Expertise in User Researches Wireframing App design Web design Empathetic   more..

Prem

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Galway)
Qualification: M. Tech

Experience: With a robust background in electronics and communication engineering I bring expertise in app and web development As an Application  more..

Saravanan

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Galway)
Qualification: Be

Experience: Html css javascript Java python php |   more..

Pradnya

Mobile: +91 91884 77559
Location: Pune, Maharashtra, Online (Galway)
Qualification: BE in information technology

Experience: Java Cucumber Selenium Webdriver TestNg Maven SQL manual testing  more..

Trupti

Mobile: +91 91884 77559
Location: Bangalore, Online (Galway)
Qualification: BE

Experience: Java selenium mobile testing web testing perfecto api testing   more..

Krishna

Mobile: +91 98474 90866
Location: Madhya Pradesh, Online (Galway)
Qualification: BCA

Experience: Experienced Python Full-Stack Developer with expertise in Django React js and databases like MongoDB PostgreSQL and MySQL SQLite And Two  more..

Priyanka

Mobile: +91 91884 77559
Location: Chandigarh, Online (Galway)
Qualification: Bca

Experience: I am flutter developer heaving 2 year of experience   more..

shankar

Mobile: +91 98474 90866
Location: pune, Online (Galway)
Qualification: master of computer science

Experience: I have a 6 years of experience as a development manager I handle teams as well as develop WordPress sites  more..

Sneha

Mobile: +91 9895490866
Location: West Bengal, Online (Galway)
Qualification: Graduate (Batchelors)

Experience: Tools skills = Adobe Illustrator Photoshop premiere pro after effects canva capcut Experience Social Media Post banners carousel Instagram Reels  more..

Tamilselvi

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Galway)
Qualification: B.E

Experience: Java SQL manual testing selenium TestNG API GitHub |   more..

Mukkalathuru

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Galway)
Qualification: MCA

Experience: Python programming Django (framework) MySQL(database) Html5 Css3 Jacascript Reactjs  more..

Suman

Mobile: +91 91884 77559
Location: Durg, Online (Galway)
Qualification: B. Tech

Experience: I can create: Logo design Posters Instagram post or stories Thumbnails   more..

binay

Mobile: +91 91884 77559
Location: Odisha, Online (Galway)
Qualification: Master in Computer Application

Experience: I have 1year 5months of experience in industrial level project I have skills that to handle project from research ui  more..

Sajid

Mobile: +91 9446600368
Location: Mumbai, Online (Galway)
Qualification: BE

Experience: Flutter & python Exp flutter-8 Python-1  more..

Vaibhav

Mobile: +91 9895490866
Location: Uttar Pradesh, Online (Galway)
Qualification: BTECH in Information Technology

Experience: I am a recent BTech graduate in IT with a strong foundation in programming languages like Java C and proficiency  more..

Priyanka

Mobile: +91 9446600368
Location: Maharashtra, Online (Galway)
Qualification: MCA

Experience: Recently done software testing course and Worked as teacher and Passionate about social media   more..

Mohd

Mobile: +91 9446600368
Location: Delhi, Online (Galway)
Qualification: Pursuing MCA

Experience: HTML CSS JavaScript Full knowledge in Full stack development  more..

Manreet

Mobile: +91 9895490866
Location: Gujarat, Online (Galway)
Qualification: B.E. Computer Science Engineering

Experience: Core IT Infrastructure & System Administration Skills: Network Administration: Active Directory DHCP DNS VLANs switch and access point configurations Server  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in galway
Internship/projects in galway
Internship/projects in galway
Internship/projects in galway
Internship/projects in galway
Internship/projects in galway
Internship/projects in galway
Internship/projects in galway
Internship/projects in galway
Internship/projects in galway
Internship/projects in galway
Internship/projects in galway

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer