Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Navan

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Navan, chennai and europe countries. You can find many jobs for freshers related to the job positions in Navan.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Navan
Search Engine Marketing (SEM) Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. . Explore advanced concepts like remarketing, geo-targeting, and campaign automation. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Kevin

Mobile: +91 91884 77559
Location: Ezhupunna, Online (Navan)
Qualification: Bsc information technology

Experience: HTML5 CSS3 javascript php React js python Django Flask Bootstrap Soften Technologies ( 6 moths training and 5 month work  more..

Saranya

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Navan)
Qualification: MBA (HR and Finance)

Experience: Well play my role Always perform to company development  more..

Monish

Mobile: +91 89210 61945
Location: Maharashtra, Online (Navan)
Qualification: Will be Graduating soon

Experience: I have have expertise in branding illustrations and motion graphics combined with skills in animation I also have a strong  more..

Sachin

Mobile: +91 89210 61945
Location: Haryana, Online (Navan)
Qualification: Graduation (BSC)

Experience: VAPT Metasploit Nmap Networking DFIR Wire shark Android Pen-testing  more..

Kalaikovan

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Navan)
Qualification: MCA

Experience: Manual testing Selenium java cucumber |   more..

Sruthi

Mobile: +91 9446600368
Location: Kerala, Online (Navan)
Qualification: Diploma in computer application

Experience: Api testing manual testing functional testing non functional testing compatibility testing regression testing jira Zephyr Zendesk  more..

Athira

Mobile: +91 9895490866
Location: Kerala, Online (Navan)
Qualification: MCA

Experience: I am writing to express my strong interest in the fresher Software Testing Position at NestSoft As a post graduate  more..

Manikandan

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Navan)
Qualification: BE CSE

Experience: I am python fullstack developer I have 2 years 2 months Experience My Skills 1 python 2 django 3 fastapi  more..

Nandhana

Mobile: +91 8301010866
Location: Kerala, Online (Navan)
Qualification: BCA

Experience: Good typing speed computer knowledge certification in python django well organised time management etc |   more..

Seenivasan

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Navan)
Qualification: Btech IT

Experience: Relevant experience: 1 year experience in the area of Software Testing • Good exposure to all stages of Software Testing  more..

Vaishnavi

Mobile: +91 8301010866
Location: Kerala, Online (Navan)
Qualification: Btech Computer science

Experience: Html 5 CSS JavaScript Bootstrap MySQL Python Django MS Office Tools & 6 month experience in junior Full stack developer  more..

CharanKumarReddy

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Navan)
Qualification: Btech

Experience: * Python : Data Structures OOPS Concept problem-solving debugging coding programming * Sql : Operations on Database RDBMS Joins views  more..

Abhinav

Mobile: +91 9446600368
Location: Noida, Online (Navan)
Qualification: MCA

Experience: white box testing black box testing test cases API testing PostmanApplication for Software Testing  more..

Ansari

Mobile: +91 8301010866
Location: Maharashtra, Online (Navan)
Qualification: B.E Computer

Experience: Skills : WIX HTML CSS Javascript Experience: I have 3 years of experience as WIX developer |   more..

Vigneshwararaju

Mobile: +91 89210 61945
Location: Virudhunagar , Online (Navan)
Qualification: B.sc(IT)

Experience: Skills:Manual testing SQL Learning automation Testing   more..

Abhinav

Mobile: +91 9895490866
Location: Kerala, Online (Navan)
Qualification: Btech

Experience: Flutter-1 experience Web development-1 Python -2  more..

Krupa

Mobile: +91 9446600368
Location: Maharashtra, Online (Navan)
Qualification: Masters in Education

Experience: Committed educator with eight years of experience fostering a dynamic and engaging learning environment Skilled in developing curriculum implementing innovative  more..

Urvashi

Mobile: +91 8301010866
Location: Haryana, Online (Navan)
Qualification: B.Arch

Experience: -Assisting in the creation of architectural designs drawings and presentations under the guidance of the Principal Architect -Contributing to effective  more..

Kanchan

Mobile: +91 89210 61945
Location: Pune, Online (Navan)
Qualification: B.E

Experience: I have done software testing course in that I have learn manual testing sdlc stlc models white box testing Black  more..

Sivapriya

Mobile: +91 9895490866
Location: Karnataka, Online (Navan)
Qualification: B. Tech

Experience: Skills: C# Asp Net core MVC jquery JavaScript CSS Html canvas chart amchart I worked as a software engineer in  more..

Keerthana.

Mobile: +91 8301010866
Location: Tamil Nadu, Online (Navan)
Qualification: B. E

Experience: I am writing to express my interest in the software testing position As a graduate of B E from University  more..

Shailender

Mobile: +91 89210 61945
Location: Delhi, Online (Navan)
Qualification: B.tech

Experience: The individual is skilled in designing CRUD methods with Active Record using Python on the Django Web Framework for Frontend  more..

Fahim

Mobile: +91 9895490866
Location: Uttar Pradesh, Online (Navan)
Qualification: Masters

Experience: I like to teach of computer science and programming subjects I have almost 1 year experience of teaching in computer  more..

Ankul

Mobile: +91 89210 61945
Location: Jharkhand, Online (Navan)
Qualification: B.Tech

Experience: Java python c language embedded system IoT microcontroller Web development   more..

Vaidehi

Mobile: +91 9446600368
Location: Maharashtra, Online (Navan)
Qualification: B.COM

Experience: I am python developer work on django framworke and database use mysql forntend i use Html css backend Python use  more..

SrimathyS

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Navan)
Qualification: Pursuing M.Sc.Daata science

Experience: Skills: 1 Python 2 I have basic skills in web development 3 Power BI I am an fresher looking for  more..

Mahendran

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Navan)
Qualification: Btech

Experience: Skills : 1 User interface design 2 User experience design 3 Wireframing and prototyping 4 Interaction design 5 Usability testing  more..

Jaspreet

Mobile: +91 9895490866
Location: Punjab, Online (Navan)
Qualification: Bsc (non-medical), Graphic designing course

Experience: I know about the adobe softwares like photoshop illustrator After effect Premiere Pro Blender Indesign ui ux design adobe Xd  more..

Atul

Mobile: +91 91884 77559
Location: Maharashtra, Online (Navan)
Qualification: B.E

Experience: ● Having 3+ years of experience in Software Manual Testing API and Basic Knowledge of Automation testing using Selenium with  more..

Apurva

Mobile: +91 89210 61945
Location: Punjab, Online (Navan)
Qualification: Post graduate

Experience: I am a passionate and experienced teacher with a Master's degree in Chemistry and a certification in web design I  more..

Sudarsan

Mobile: +91 98474 90866
Location: Chennai, Online (Navan)
Qualification: Bachelor degree

Experience: I have 2 years of experience in the area of automation and well versed in programming languages   more..

Tejaswini

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Navan)
Qualification: btech

Experience: Manual Tester with 1 5 years of experience in testing workspace management products Adept at ensuring the quality and functionality  more..

shrikant

Mobile: +91 91884 77559
Location: Madhya Pradesh, Online (Navan)
Qualification: B.E.

Experience: php is my skill and |   more..

Kunal

Mobile: +91 9446600368
Location: Maharashtra, Online (Navan)
Qualification: B.E

Experience: As a certified ethical hacker with experience in penetration testing vulnerability assessment and incident response I possess a strong foundation  more..

Kirti

Mobile: +91 91884 77559
Location: Punjab, Online (Navan)
Qualification: Graduation

Experience: I have done digital marketing diploma I have a knowledge of seo blogs n content writing  more..

Srivishal

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Navan)
Qualification: BCA

Experience: Java developer front end developer ful stack developer and i can flexible to whatever your requirements  more..

Pooja

Mobile: +91 98474 90866
Location: Karnataka, Online (Navan)
Qualification: BE (CSE)

Experience: I am pooja I have interested for this position I am fresher i have completed my data AAnalysis course in  more..

sasikala

Mobile: +91 89210 61945
Location: Telangana, Online (Navan)
Qualification: MCA

Experience: python Django framework HTML CSS and JAVASCRIPT MongoDB SQL   more..

Hemanth

Mobile: +91 91884 77559
Location: Telangana, Online (Navan)
Qualification: Bachelor's of technology

Experience: I have good skill to work on python and django based applications   more..

khushi

Mobile: +91 89210 61945
Location: Gujarat, Online (Navan)
Qualification: Bachelor in information technology

Experience: Dart flutter rest api good knowledge of third party rest api git  more..

Vishal

Mobile: +91 9895490866
Location: Bangalore, Online (Navan)
Qualification: BCA

Experience: Manual testing Automation testing Core java MySQL HTML CSS Selenium Framework seleniumApplication for Software Testing  more..

Nubina

Mobile: +91 91884 77559
Location: Kochi, Online (Navan)
Qualification: Mca

Experience: Recently i had done software testing course  more..

VARUN

Mobile: +91 9446600368
Location: Telangana, Online (Navan)
Qualification: B.TECH

Experience: C C++ Computer Networks Network Security Concepts (firewalls intrusion detection) Basic understanding of Linux & Windows server administration Familiar with  more..

Sahana

Mobile: +91 91884 77559
Location: Karnataka, Online (Navan)
Qualification: BCA

Experience: I am skilled with Java and good knowledge of web programming  more..

Mayuri

Mobile: +91 9446600368
Location: Maharashtra, Online (Navan)
Qualification: Graphic designer

Experience: Hello I am Mayuri a graphic designer and an artist I worked as a graphic designer in dyanganga English medium  more..

Amal

Mobile: +91 9895490866
Location: Kerala, Online (Navan)
Qualification: MBA, IIM-A

Experience: I'm skilled in the following : Equity Trading Trading Strategy development and backtesting using R Technical Analysis & Chart patterns  more..

Ahamed

Mobile: +91 8301010866
Location: Kochi, Kerala, Online (Navan)
Qualification: Master’s Degree

Experience: I'm Ahamed Safwan a versatile creative professional with expertise in graphic design video editing motion graphics animation and website development  more..

Rishi

Mobile: +91 98474 90866
Location: Gujarat, Online (Navan)
Qualification: Bca

Experience: My best skill is in coreldraw Photoshop after effects primer Pro & I have 8 years of experience in graphic  more..

immanuel

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Navan)
Qualification: BE

Experience: flutter mobile app django rest api   more..

Akash

Mobile: +91 9446600368
Location: Kerala, Online (Navan)
Qualification: Puls two

Experience: Critical thinking python django team work SQL non SQL react  more..

Swarnapriya

Mobile: +91 89210 61945
Location: Odisha, Online (Navan)
Qualification: Btech

Experience: Manual testing 2 Api integration testing 3 Functional testing  more..

Abhinav

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Navan)
Qualification: Btech student

Experience: I have been coding in python and c++ for last 2 years using python and javascript we created a VS  more..

Raghav

Mobile: +91 91884 77559
Location: Delhi, Online (Navan)
Qualification: Bsc

Experience: I am currently working in flutter development in last 2 years I have to publish many application in App Store  more..

Baibhaw

Mobile: +91 98474 90866
Location: Delhi, Online (Navan)
Qualification: B tech

Experience: 1 year experience in software developer |   more..

M.udaykumar

Mobile: +91 91884 77559
Location: Telangana, Online (Navan)
Qualification: Bachelor's

Experience: Website development Api integration Backend Development HTML CSS REACT TAILWIND CSS bootstrap material U I firbase Amazon Web services nodejs  more..

Nandkishor

Mobile: +91 8301010866
Location: Chhattisgarh, Online (Navan)
Qualification: 12th student

Experience: Hello I am practicing graphic design skill through online and my elder brother taught me I am new in this  more..

Henish

Mobile: +91 9446600368
Location: Gujarat, Online (Navan)
Qualification: B.E. Computer Engineering

Experience: Python (Django FastAPI Flask ScikitLearn Pypupetteer) JavaScript TypeScript RestAPI MERN Stack SQL+NOSQL Dbs working on python for past 4 years  more..

Sonali

Mobile: +91 9446600368
Location: Odisha, Online (Navan)
Qualification: MCA

Experience: Android java flutter dart http dio MVP mvc  more..

pradeep

Mobile: +91 98474 90866
Location: Chennai, Online (Navan)
Qualification: BSC/MBA

Experience: Test case writing test execution analyzing use stories 3 yrs of exp with Jira Bug life cycle prioritize test execution  more..

Rahul

Mobile: +91 89210 61945
Location: Gujarat, Online (Navan)
Qualification: MSCIR

Experience: I am passionate about leveraging my skills to develop high-quality user-centric applications and continuously improving development processes I am seeking  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in navan
Internship/projects in navan
Internship/projects in navan
Internship/projects in navan
Internship/projects in navan
Internship/projects in navan
Internship/projects in navan
Internship/projects in navan
Internship/projects in navan
Internship/projects in navan
Internship/projects in navan
Internship/projects in navan

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer